Communications.Redesigned.
About
My business model
“Drawing on over 30 years of experience in the communications sector and an extensive network of contacts, I can connect you with a full range of service providers to meet your company’s needs. Think of me as an indispensable ally and liaison in choosing the right team for your project.
If you run an agency, I can also assist you in developing new opportunities to bring your business to a new level.”
Claude A. Garneau
President
A concept rooted in knowledge and networks
My services
Autrement’s approach is largely unique in the communications sector.
For companies: help you make the smartest choice of agency, based on a thorough selection process.
For agencies: support you in business development based on your business DNA, vision and skills.
For companies
Finding an agency where you feel there’s a real chemistry with your business is no easy task. And that’s where I come in. Using a rigorous but flexible selection process, I can help you make an informed choice that works for your company, providing you unbiased advice. Or, depending on your needs, I can tap into a pool of available talent in my network to create a customized team for your project.
What’s in it for you
- Benefit from my communications expertise and in-depth knowledge of diverse business sectors
- Access reliable and knowledgeable services providers that understand your business needs
- Ensure quality control, budgeting and scheduling
- Make productivity gains with streamlined project management
- Maximize your return on investment
My process
- Mandate analysis
- Writing the brief
- Description of objectives
- Scope of work
- Budget estimates
- Audit and choice of agencies
- Organization and facilitation of interviews
- Scoring
- Notice to Bidders
For agencies
Rather than compete with you, my approach is to collaborate with your agency, build on your areas of expertise and offer your services to potential clients, which range from SMEs and multinationals to public and para-public organizations.
What’s in it for you
- Benefit from my communications background in advertising, marketing, public relations and digital
- Expand your business in markets where you may not have easy access
- Forge strategic alliances with me to access more business opportunities
- Develop business in line with your agency’s vision, DNA and skills
My process
- Analysis of agency capacities
- Identification of potential clients based on select criteria
- Assistance in the preparation of presentations
- Scheduling and organization
- Interviews
- Follow-up
Savvy, discipline and creativity
My vision
“Always be flexible, listen to your clients and keep an ongoing dialogue. That has been my mantra for the last thirty years.
I’ve relied on my creativity, discipline and client service savvy to carry out a diversity of national and international projects in the fields of business, arts, finance, public administration and philanthropy.”
Claude A. Garneau
My strengths
- Three decades of hands-on experience as the co-owner of CGCOM Communications where I built an extensive network
- An in-depth knowledge of corporate communications, branding, marketing and digital
- A talent for forging strong business relationships and enduring partnerships
- Ability to provide knowledge-based strategic advice
- Capacity to lead and rally creative teams to excel
- A focus on results, performance and return on investment